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Beauty Industry, Mergers and Acquisitions

e.l.f. Expands West

The company will be opening a new office in the San Francisco Bay area.

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By: Jamie Matusow

Editor-in-Chief

Eyes, Lips Face – or, e.l.f. cosmetics – was founded in New York City, but the company will now have offices in the San Francisco Bay area, in Oakland.

TPG Growth, a private equity firm based in San Francisco, had acquired a stake in the company in February. Now, several members of e.l.f.’s newly appointed executive team is based in the Bay area.

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